No. 03 · Overview
What Google Ads / PPC does for a business like yours.
Paid search works when every dollar is accountable. We build tightly themed campaigns, write ads people want to click, and track each lead back to the keyword that produced it, then move budget toward what pays.
What is included
The work, itemised.
Scope is agreed in writing before we start, so you always know what you are paying for.
- Account audit or clean rebuild
- Search, Performance Max, Shopping and YouTube campaigns
- Ad copy and landing page testing
- Call, form and offline conversion tracking
- Negative keyword and bid management every week
- Budget pacing and cost-per-lead reporting
What to expect
Outcomes we aim for and report on.
Measured from an agreed baseline and reviewed with you every month.
Measured from an agreed baseline and reviewed with you every month.
Measured from an agreed baseline and reviewed with you every month.
Process
Five steps, no surprises.
- Listen
A 45-minute conversation about your customers, numbers and goals. No pitch deck.
- Review
We audit your site, search presence, ads and reputation, and send the findings whether or not you hire us.
- Plan
A 90-day plan with priorities, budget and the metrics we will be judged on.
- Build
Tracking first, then campaigns, content and fixes, shipped in two-week cycles.
- Report
A plain-English report each month and a standing call to decide what comes next.
Google Ads / PPC questions
Good to know before we talk.
What budget do I need to start?
For most local service businesses we suggest at least $1,500 a month in ad spend so there is enough data to learn from. We will tell you if a smaller test makes sense.
Do I own the ad account?
Always. Campaigns are built in your account, with your billing, and they stay with you.
