Paid Social Advertising
Creative that stops the scroll, targeting that finds the buyer.
No. 05 · Overview
What Paid Social does for a business like yours.
Meta, TikTok and LinkedIn ads reward strong creative and patient testing. We produce the variations, structure the tests and scale the winners, with tracking that still holds up in a privacy-first world.
What is included
The work, itemised.
Scope is agreed in writing before we start, so you always know what you are paying for.
- Audience research and funnel planning
- Ad creative: stills, video and carousels
- Meta, TikTok, LinkedIn and Pinterest campaign builds
- Pixel and Conversions API setup
- Creative testing on a set weekly rhythm
- Retargeting and lookalike audiences
What to expect
Outcomes we aim for and report on.
Measured from an agreed baseline and reviewed with you every month.
Measured from an agreed baseline and reviewed with you every month.
Measured from an agreed baseline and reviewed with you every month.
Process
Five steps, no surprises.
- Listen
A 45-minute conversation about your customers, numbers and goals. No pitch deck.
- Review
We audit your site, search presence, ads and reputation, and send the findings whether or not you hire us.
- Plan
A 90-day plan with priorities, budget and the metrics we will be judged on.
- Build
Tracking first, then campaigns, content and fixes, shipped in two-week cycles.
- Report
A plain-English report each month and a standing call to decide what comes next.
Paid Social questions
Good to know before we talk.
How is this different from boosting posts?
Boosting buys reach. Managed campaigns are built around a conversion goal, with proper audiences, tests and tracking.
How fast will we see results?
Usually within the first two to three weeks of testing. Stable performance typically arrives in the second month.
Works well with
