Content Marketing & Copywriting
Say something worth reading, then make it easy to find.
No. 06 · Overview
What Content does for a business like yours.
Useful content builds trust before the first call. Our writers interview your team, research what customers ask, and turn it into articles, guides and pages that rank and read like a person wrote them. Because one did.
What is included
The work, itemised.
Scope is agreed in writing before we start, so you always know what you are paying for.
- Editorial strategy and topic calendar
- Articles, guides and case studies
- Website and landing page copy
- Subject-expert interviews
- SEO optimization and internal linking
- Repurposing into social and email
What to expect
Outcomes we aim for and report on.
Measured from an agreed baseline and reviewed with you every month.
Measured from an agreed baseline and reviewed with you every month.
Measured from an agreed baseline and reviewed with you every month.
Process
Five steps, no surprises.
- Listen
A 45-minute conversation about your customers, numbers and goals. No pitch deck.
- Review
We audit your site, search presence, ads and reputation, and send the findings whether or not you hire us.
- Plan
A 90-day plan with priorities, budget and the metrics we will be judged on.
- Build
Tracking first, then campaigns, content and fixes, shipped in two-week cycles.
- Report
A plain-English report each month and a standing call to decide what comes next.
Content questions
Good to know before we talk.
Do you use AI to write?
We use tools for research and outlines. Every piece is written and edited by a human who has spoken to your team.
How many pieces per month?
Plans usually run from two to eight pieces a month depending on length and goals.
