Analytics, Tracking & Reporting
Know what is working by Friday, not by next quarter.
No. 12 · Overview
What Analytics does for a business like yours.
Marketing without measurement is guessing. We set up clean tracking, connect your channels into one dashboard, and send a short report that says what happened, what it means and what we will do next.
What is included
The work, itemised.
Scope is agreed in writing before we start, so you always know what you are paying for.
- Google Analytics 4 and Tag Manager setup
- Call, form and purchase tracking
- CRM and ad platform integrations
- Live dashboard in Looker Studio
- Attribution review across channels
- Monthly insights call
What to expect
Outcomes we aim for and report on.
Measured from an agreed baseline and reviewed with you every month.
Measured from an agreed baseline and reviewed with you every month.
Measured from an agreed baseline and reviewed with you every month.
Process
Five steps, no surprises.
- Listen
A 45-minute conversation about your customers, numbers and goals. No pitch deck.
- Review
We audit your site, search presence, ads and reputation, and send the findings whether or not you hire us.
- Plan
A 90-day plan with priorities, budget and the metrics we will be judged on.
- Build
Tracking first, then campaigns, content and fixes, shipped in two-week cycles.
- Report
A plain-English report each month and a standing call to decide what comes next.
Analytics questions
Good to know before we talk.
We already have Google Analytics. Why set it up again?
Most accounts we audit are missing conversions or double counting them. A short audit shows whether yours can be trusted.
Will I get access to the dashboard?
Yes. It is yours, it updates daily, and you can share it with anyone on your team.
