No. 07 · Overview
What Email & SMS does for a business like yours.
Email and text still return more per dollar than any other channel when they are relevant. We set up the automations that run while you sleep and send campaigns people are glad to open.
What is included
The work, itemised.
Scope is agreed in writing before we start, so you always know what you are paying for.
- Platform setup or migration: Klaviyo, Mailchimp, HubSpot
- Welcome, follow-up and win-back automations
- Monthly campaigns and newsletters
- List growth: forms, offers, in-store capture
- Segmentation and deliverability care
- SMS campaigns with compliant opt-in
What to expect
Outcomes we aim for and report on.
Measured from an agreed baseline and reviewed with you every month.
Measured from an agreed baseline and reviewed with you every month.
Measured from an agreed baseline and reviewed with you every month.
Process
Five steps, no surprises.
- Listen
A 45-minute conversation about your customers, numbers and goals. No pitch deck.
- Review
We audit your site, search presence, ads and reputation, and send the findings whether or not you hire us.
- Plan
A 90-day plan with priorities, budget and the metrics we will be judged on.
- Build
Tracking first, then campaigns, content and fixes, shipped in two-week cycles.
- Report
A plain-English report each month and a standing call to decide what comes next.
Email & SMS questions
Good to know before we talk.
We have a small list. Is it worth it?
Yes. A few hundred engaged contacts can outperform thousands of cold ones. We start with automations, then grow the list.
Will you write the emails?
Yes: copy, design, build, testing and sending are all included.
